CLIENT
Dr. John R. Gerdy, Alphabone Orchestra | Agency: Kinectiv | Lancaster, PA
SCOPE
Marketing campaign designed to educate children and parents about the importance of the arts and promote the Alphabone Orchestra children's book.
"Alphabone isn’t your average alphabet book. With this book, children can learn their letters alongside creative characters who have a passion for all things music. The radiant illustrations will make reading time pleasurable as your child is introduced to letters and instruments. The use of clever alliteration will help them begin to distinguish initial sounds in words, which promotes vocabulary and language development. Alphabone Orchestra is not only a colorful, fanciful introduction to the alphabet and visual arts, consider it as your child’s first music lesson!"
